Smart Ways to Retain Customers, from Deb Brown

Client Loyalty FNL

Taking care of existing clients is a much faster path to cash than pursuing new clients, according to author Deb Brown. “Long-term clients spend more and refer more,” says Deb Brown, author of the book Lifelong Loyal Clients: How Smart Professionals Turn Relationships Into Revenues (2018 Indie Books International). “Knowing this, smart business owners focus…

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