Smart Ways to Retain Customers, from Deb Brown

Client Loyalty FNL

Taking care of existing clients is a much faster path to cash than pursuing new clients, according to author Deb Brown. “Long-term clients spend more and refer more,” says Deb Brown, author of the book Lifelong Loyal Clients: How Smart Professionals Turn Relationships Into Revenues (2018 Indie Books International). “Knowing this, smart business owners focus…

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The Benefits of Being a Pet Friendly Company

Pet Friendly Profits FNL

Being a pet friendly company can bring real bottom-line benefits, insurer Nationwide reports. A recent study conducted by Nationwide, in partnership with the Human Animal Bond Research Institute (HABRI), reveals that 90 percent of employees in pet friendly workplaces feel highly connected to their company’s mission; fully engaged with their work; and willing to recommend their employer to…

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